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  Bob Hertzberg Gets Serious Online (UPDATED)
4088 Reads
 
 
(Parks now online too, but not so serious - UPDATE below)
After a fitful start on a weblog, and early backing from some in L.A.'s business community, the hug-happy pol who would be mayor, Bob Hertzberg, has launched a real, live campaign website.

To his credit, Hertzberg has loaded the site with as many potential points of engagement as possible: ChangeLA.com offers archived Hertzberg press releases, bios of the former assembly speaker and his wife, Cynthia Telles and an e-commerce shopping cart that lets you contribute to his campaign and a volunteer signup form ...
POWER
There's a TV commercial (all three major formats, high- and low-bandwidth filesizes), links to news coverage of his candidacy and he's even stolen a page from the MoveOn.org playbook, mimicking the bake-sales-against-Bush fundraising campaign: You can fill out a form if you want to hold a BBQ for Bob

The real question is whether Hertzberg will be as present and responsive online as he promised to be back in April when he launched his blog:
I’m incredibly excited about the chance to have a running dialogue about what we can do to get LA moving again and hear your thoughts and concerns. I hope this site will become a “must-read” forum for new ideas about what we can do to make LA a truly great city.
It's one thing to launch a blog and proclaim brotherhood with everyone in Los Angeles via the Web.

It's another thing entirely to maintain it, and engage and respond to the community there - and then persuade them - amid the likely flames, false accusations, hacking attempts, and spam - to vote for you.

In any case, it looks as though Jim Hahn and Bernard Parks' web crews will need to sprint to catch up.

Parks has only his City Council page online, and JimHahn.org is still showing links dated 2001 leading to empty pages.

(First spotted at BoifromTroy)

Well, turns out I was wrong. Parks does indeed have a Web site online with a last-updated date in the footer of June 17. The sad thing is, it doesn't turn up (as of this hour, 9 a.m. Tuesday) in Google searches on either his name or the phrase "<a href="http://www.google.com/search?q=bernard+parks+mayor&num=30&hl=en&lr=&ie=UTF-8&newwindow=1&start=30&sa=N'>bernard parks mayor."

Councilman - just a hint : you might want to put your full name into the homepage title.

In any case, the Parks site contains:
  • Several pages including his bio page showing nothing more than blinking "UNDER CONSTRUCTION" gifs;
  • an empty calendar;
  • A District 8 map;
  • A collection of news releases and questionably reprinted L.A. Business Journal articles having nothing to do with Parks;
  • an empty photo gallery;
  • an empty "supporters" page; and
  • A printable campaign contribution form


Looks as though Parks' webmaster may already have been putting in some late hours - the Staff page blinks on and off so fast you can't quite read who's running this show.

There is, however, a complete resume page with a near-encyclopedic accounting of Parks' work on the LAPD.

Also joining the mayor's race online is Republican lawyer Walter Moore.

Moore's site is more blatantly issue-oriented than either Hertzberg's or Parks': He comes out strong with stances against Hahn's -billion LAX expansion plan, against illegal aliens, in favor of no-kill animal shelters and against "obscene waste at City Hall" which he says includes the Cultural Affairs Department and a Westside-to-Ontario mag-lev train feasibility study.
(Hat tip to LAObserved.)

Still not heard from online, except from critics who say he's a Communist, Democratic State Sen. Richard Alarcon.



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Posted by: mack_reed on Monday, June 28, 2004 - 01:57 PM  
 
Bob Hertzberg Gets Serious Online (UPDATED) | Log-in or register a new user account | Comments
  
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